Entries by Gerard Boucher

Why We Love MailChimp (And Why You Should Too)

When it comes to email marketing, there are plenty of options for business owners and consumers alike. The names ConstantContact, iContact, and GetResponse instantly come to mind; how could they not when they are constantly being thrown around within tech and business circles? Those email marketing services are not bad – they get the job […]

SEO 101: How to Boost SEO Efforts by Increasing Inbound Links

This is the fourth post of Boucher + Co.’s “SEO 101″ series. “SEO 101″ is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Marketers frequently talk about the need to “optimize links” on a website to achieve better SEO results. While it’s true that optimizing links is important to your business’s overall SEO strategy, there is a more effective link-building practice known as inbound linking. When done right, inbound linking is the difference between a top 10 and top 40 Google search result.

SEO 101: Steps for Optimizing Images on Your Website

This is the third post of Boucher + Co.’s “SEO 101″ series. “SEO 101” is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Let’s face it, images make your website look better. Much better in fact. But while they may make your website more visually appealing, they may also make your website less appealing to Google and search engines. Fortunately, by following a few simple steps when building your website, you can enjoy a healthy combination of images and text, and boost your search engine appeal.

Why Facebook Timeline for Small Businesses are Great

Earlier this month, Facebook announced that Timeline – the new profile format that most individuals have recently adopted – would be made available for Business Pages. Furthermore, Facebook boldly pressed on to say that the new format would be the default by the end of March. Naturally, the Internet and social media worlds erupted in protest in response to the announcement.

It’s no surprise that people don’t like too much change, especially when it comes to social media. Individuals have balked at everything from the original introduction of Facebook’s Timeline to personal profiles, to changes in the functionality of the social media giant’s “News Feed.”

SEO 101: Use Industry Specific Keywords to Boost Your SEO Efforts

This is the second post of Boucher + Co.’s “SEO 101″ series. “SEO 101” is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a “good keyword”?

Specific keywords are “good keywords.” Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.

Increase Your Sales Leads by Blogging Regularly

All too often, companies wake up one morning and decide they’re going to start blogging on whatever topic they are experts in. They write a blog post. Then they forget about their blog almost as fast as it was created.

That’s sad, since blogging is one of the best ways to increase sales leads through your website. Take a recent study, conducted by inbound marketing leader HubSpot, which shows the effect that blogging has on sales leads. See the graph below:

Are You Guilty of Using Buzzwords When Creating Website Content?

Buzzwords, such as “scalable” and “highly-effective” are regularly overused on websites. At first glance, buzzwords look and sound great. They add extra words and “fluff” to your website’s content. It’s easy to assume that including buzzwords within your website’s content is a good practice that cannot do no harm. But buzzwords are far more damaging to your website – and credibility – than you think.

First, these terms bloat your website’s content and distract visitors from important information about your products or services. If your products or services are truly as wonderful as your website’s content suggests, you will be able to convey that exceptionalism without buzzwords.

Create Clean and Beautiful Websites Using Grid Based Web Design

Grid-based web design continues to define the future of websites, despite the recent advent of responsive and mobile web design. Defined, grid-based web design is a web design technique based on a website designed as a fixed-width grid, with varying-sized columns which, combined, equal the grid’s total width in a row.

The most-common and used grid-based web design framework is the 960-Grid System, which describes itself as “an effort to streamline web development workflow by providing commonly used dimensions, based on a width of 960 pixels. There are two variants: 12 and 16 columns, which can be used separately or in tandem.” Boucher + Co. endorses the 960-Grid System. We use it as a framework for our main website.