One of Google’s lesser-known – yet most important – products is Google Alerts. Google Alerts were built with business owners and professionals in mind. They allow a user to receive an email (or RSS feed) notification when a selected keyword appears within new Google search results.
Although the Google Alerts website states that the alerts can help users “monitor a developing news story,” it’s no secret that the primary use of Google Alerts within the marketing community is something much different: keeping tabs on yourself and your competitors. The ability to track when you or your company are being mentioned on Google search results has made Google Alerts a valuable tool for marketers and professionals alike.
Did you know most professionals do not take advantage of Google Alerts? Maybe they think they don’t work, or perhaps they just don’t know where or how to find them. Whatever the reason, this is good news for you! By setting up your own personalized Google Alerts, you are taking an important step towards better online reputation management and your brand’s image.
Unfortunately, the reality of the digital world is that one negative search result goes a long way towards hurting you – and your company’s – brand reputation. That one result may be the difference between making – and forfeiting – a new sale.