How (Not) To Use Twitter

In 2014, it is essential for every business to be on Twitter.…

Your Brand, Your Child.

    Businesses are like children. Founders conceive…

Best Ways to Connect With Journalists

Understanding Journalists' Behaviors on Social Media If you…

What to expect out of your social media: What to look for in your partnership

When businesses make the maiden voyage into the endless ocean…

The 5 Essential Elements of a Successful Email Pitch

The Art of the Pitch For many small businesses and start-ups,…

Should Brands Tweet on Holidays and Historic Anniversaries?

  To Tweet, or not to Tweet? With the passing of Martin…

The Miami Dolphins Are Faced With A PR Nightmare

The public relations staff of the Miami Dolphins have their…