Why We Love MailChimp (And Why You Should Too)
When it comes to email marketing, there are plenty of options for business owners and consumers alike. The names ConstantContact, iContact, and GetResponse instantly come to mind; how could they not when they are constantly being thrown around within tech and business circles? Those email marketing services are not bad – they get the job done – but there is a better option. Business owners, meet MailChimp.
MailChimp is an unconventional email marketing service. Whereas other email marketing services are focused on stuffing every possible option into – and bloating – their services, MailChimp is all about simplicity and ease of use in email marketing. People with minimal technology experience can use MailChimp with ease. That’s why we love it.
When it comes to email marketing, easier means better.
Email marketing was designed primarily as a tool for business owners. It was not designed exclusively for tech experts. For this reason, MailChimp is king among email marketing services. Email marketing services shouldn’t be complicated. If they were, business owners wouldn’t be able to use them easily on their own. MailChimp was designed for business owners, by business owners, and it’s evident.
A trip into MailChimp’s administration panel shows a clean and simple layout, navigation and actions in plain English, and humor/humanism to keep your mind from being consumed by all things business. Additionally, MailChimp provides a slew of simple text and video-based tutorials to help new MailChimp users get started.
Drag-and-drop campaigns and more awesome, easy-to-use features
A unique element of MailChimp is that it allows you to use a simple drag-and-drop interface to arrange your next email marketing blast or newsletter. Other email marketing services require you to know some level of HTML. For HTML aficionados, there’s always the option to use custom HTML/CSS to code your email campaign, however.
Another great feature of MailChimp is its ability to easily test email campaigns, send a preview campaign to recipients of your choosing, and use comprehensive A/B split testing to test the effectiveness of certain variations of your latest email campaign. All of those features are sure to please business owners and their teams.
MailChimp
Email Marketing Service
Price: Free (with some limitations), Paid (Starting at $10+)
