SEO 101: Steps for Optimizing Images on Your Website

This is the third post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Let's face it, images make your website look better. Much better in fact. But while they may make your website more visually appealing, they may also make your website less appealing to Google and search engines. Fortunately, by following a few simple steps when building your website, you can enjoy a healthy combination of images and text, and boost your search engine appeal.

Why Facebook Timeline for Small Businesses are Great

Earlier this month, Facebook announced that Timeline - the new profile format that most individuals have recently adopted - would be made available for Business Pages. Furthermore, Facebook boldly pressed on to say that the new format would be the default by the end of March. Naturally, the Internet and social media worlds erupted in protest in response to the announcement.

It's no surprise that people don't like too much change, especially when it comes to social media. Individuals have balked at everything from the original introduction of Facebook's Timeline to personal profiles, to changes in the functionality of the social media giant's "News Feed."

SEO 101: Use Industry Specific Keywords to Boost Your SEO Efforts

This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?

Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.

Increase Your Sales Leads by Blogging Regularly

All too often, companies wake up one morning and decide they're going to start blogging on whatever topic they are experts in. They write a blog post. Then they forget about their blog almost as fast as it was created.

That's sad, since blogging is one of the best ways to increase sales leads through your website. Take a recent study, conducted by inbound marketing leader HubSpot, which shows the effect that blogging has on sales leads. See the graph below:

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