Entries by Gerard Boucher

Pinterest to Introduce Promoted Pins in Advertising Shift

In an email to users of the popular, image-based social network, Pinterest announced it would start experimenting with what it calls “Promoted Pins” for certain businesses. The announcement is notable because, until now, Pinterest refrained from including any advertising on its website. Though Promoted Pins mark the beginning of the commercializing of the social network, […]

How Videos on Landing Pages Helps Drive a Higher Conversion Rate

Videos on landing pages are notably absent from most websites today. It shouldn’t be. Video is the missing link between great landing pages and great conversion rates. Without it, landing pages are not exceptional, and are probably suffering. Let’s talk about why that’s the case. 1. Video appeals to people’s emotions. Text doesn’t. Sorry, copywriters. Even […]

5 Steps for Using Pinterest for Business

Visual, image-based social network Pinterest has joined the ranks of Facebook and Google+ by offering business profiles. The implications of this change are huge. By many estimates, Pinterest has beat out Facebook in generating more sales and nurturing leads among users. More importantly, 2012 saw usage of Pinterest rise by over 1000% among Internet users. […]

5 SEO Predictions in 2013 for Marketers

2013 will continue bringing profound changes to search engine optimization (SEO) practices for marketers and agencies alike. 2012 was the year of a fundamental change in SEO practices, with Google making several major changes to its ranking method. In 2012, Google introduced its Penguin algorithm update, which targeted “webspam” including link stuffing, and other “over […]

Google Plus and Businesses: The Latest Changes

When it was first launched, critics brushed off Google+ as nothing more than a niche social network outside the ranks of Facebook and Twitter. Then came the social network’s integration into Google search, profoundly changing it’s dynamic of importance. Today, Google+ has taken a step forward by becoming more business-friendly through some recent changes. Google+ […]

How to Use Twitter for Business [FREE E-BOOK]

In recent years, Twitter has emerged as an important platform for digital marketers everywhere. It’s extremely agile, providing updates in real-time. (These days I usually learn about breaking news via Twitter) Furthermore, it allows you to reach a broad, yet targeted audience that was previously out of reach. Like all social media platforms, though, Twitter […]

How to Use LinkedIn for Business [FREE E-BOOK]

LinkedIn is pretty popular these days. Many professionals have joined the leading social network dubbed “exclusively for business.” They believe LinkedIn will help them excel in their professional lives, and eventually, lead to new riches. The problem is that most professionals don’t take full advantage of LinkedIn’s robust features. Using LinkedIn to grow your business […]

How to Manage Your Brand with Social Media

Your brand’s reputation is everything. Whether you are selling products directly to consumers, or services to other businesses, reputation is key. Customers won’t do business with your brand if it has a bad reputation. But can you really manage your brand’s reputation in an era of constant scrutinizing and criticism? The answer, surprisingly, is yes. […]