Buzzwords, such as "scalable" and "highly-effective" are regularly overused on websites. At first glance, buzzwords look and sound great. They add extra words and "fluff" to your website's content. It's easy to assume that including buzzwords within your website's content is a good practice that cannot do no harm. But buzzwords are far more damaging to your website - and credibility - than you think.
First, these terms bloat your website's content and distract visitors from important information about your products or services. If your products or services are truly as wonderful as your website's content suggests, you will be able to convey that exceptionalism without buzzwords.
Grid-based web design continues to define the future of websites, despite the recent advent of responsive and mobile web design. Defined, grid-based web design is a web design technique based on a website designed as a fixed-width grid, with varying-sized columns which, combined, equal the grid's total width in a row.
The most-common and used grid-based web design framework is the 960-Grid System, which describes itself as "an effort to streamline web development workflow by providing commonly used dimensions, based on a width of 960 pixels. There are two variants: 12 and 16 columns, which can be used separately or in tandem." Boucher + Co. endorses the 960-Grid System. We use it as a framework for our main website.
This the first post of Boucher + Co.'s "SEO 101" series. This post marks the first in a series of posts surrounding Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
SEO is a devil in disguise. Many people believe SEO efforts to be extraordinarily easy to master. At the same time, many people also deem SEO impossible. Both sides are wrong. SEO, when done correctly, is a highly-effective way to generate web traffic to, and sales leads on, your website.