Effective CTA Buttons That Stand Out

What Are CTA Buttons? If you want your readers to do something,…

New York Cracks False Online Reviews

New York's attorney general, Eric Schneiderman, cracks false…

Pinterest to Introduce Promoted Pins in Advertising Shift

In an email to users of the popular, image-based social network,…

How Videos on Landing Pages Helps Drive a Higher Conversion Rate

Videos on landing pages are notably absent from most websites…

A Google Panda Update Just Around the Corner

From the desk of Matt Cutts, the head of webspam at Google,…

5 Steps for Using Pinterest for Business

Visual, image-based social network Pinterest has joined the ranks…

5 SEO Predictions in 2013 for Marketers

2013 will continue bringing profound changes to search engine…

Why We Love MailChimp (And Why You Should Too)

When it comes to email marketing, there are plenty of options…

How Much Time and Money Should be Spent on PPC Ads (Pay Per Click)?

Many business owners think pay per click (PPC) ads are the be-all,…

SEO 101: How to Boost SEO Efforts by Increasing Inbound Links

This is the fourth post of Boucher + Co.’s “SEO 101" series. “SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Marketers frequently talk about the need to "optimize links" on a website to achieve better SEO results. While it's true that optimizing links is important to your business's overall SEO strategy, there is a more effective link-building practice known as inbound linking. When done right, inbound linking is the difference between a top 10 and top 40 Google search result.