7 Social Media Trends Marketers Should Watch in 2022

The growing audience engagement of social media platforms has…

Angie’s List is now free! But what does that mean for small business?

Angie's List removal of their paywall, means business owners…

Complete Guide to Optimizing Your LinkedIn Profile

LinkedIn, like many things, is only as useful as you make it.…

Spark Interest with Brand Empathy

Brand empathy? Sounds strange, right? How can brands have feelings?…

Drive Traffic with Facebook Call-to-Action Buttons

As I speak with prospects and clients, doubts often rise over…

How to Choose Relevant Social Media Networks for Your Business

Ah, February. It's cold in New York City, and budgets are shrinking.…

How Social Media Changed New York Fashion Week

New York Fashion week has always been known as one of the most…

How (Not) To Use Twitter

In 2014, it is essential for every business to be on Twitter.…

Your Brand, Your Child.

Businesses are like children. Founders conceive them and nurture…

Facebook or Fakebook?

When it comes to managing personal social media accounts,…