Boucher + Co. is so proud to once again be named a Clutch Leader within digital marketing and advertising industry in New York for 2019! We are committed to providing the best customer service to our clients and their businesses. Our unique digital strategies are fine-tuned to reflect originality while staying focused on our clients […]
Ding, ding, ding. As I was sitting at my desk at Boucher + Co.’s offices last week, I heard a distinct ring from across the room. Immediately, I knew this was no ordinary notification, but rather a very important one: a notification from our site’s live chat software. A few years ago, live chat software […]
“Gerard, can you help me gain more Facebook likes for my business page?” I hear this a lot. Several times each week, someone calls our office and tells me that their business needs more Facebook likes. They’ve heard that success (or failure) on Facebook is based on the number of likes on a business page. There […]
Should I believe the noise? I hear it all the time – in bars, from our clients, or when I’m meeting new people at one of the many networking events I attend every month. With each passing week, the sentiment seemingly growers louder. “Facebook is dead!” people tell me. Then, they continue: “Instagram is the […]
Did you know more than 1 out of every 7 people in the world are using Facebook now? This is great because we all have tons to say, and social media allows everyone to have their own podium and audience. I’m going to stand at mine right now. It’s human nature to desire to share your experience […]
Brand empathy? Sounds strange, right? How can brands have feelings? Welcome to social media; brands now go beyond being just brick & mortar stores or simply products & tools. They need that extra spark to stand out in a saturated market. Brand empathy is a great way to create that extra spark & fuel a lasting flame. Empathy – […]
Facebook lured companies in to their platform with the promise of FREE interactions with fans and consumers. People were making $100,000 a year with their businesses on Facebook through social selling. One could argue that Facebook had a hand in helping create small businesses. Then, like most companies, they had to figure out a way […]
As I speak with prospects and clients, doubts often rise over Facebook’s capacity to drive sales. “I just can’t sell through Facebook!” is a line I hear all too often. Those concerns are not baseless. Facebook has a reputation as a consumer platform. PR professionals are famously known in the industry for not wanting to […]
Ah, February. It’s cold in New York City, and budgets are shrinking. Businesses are slow. Decisions for the rest of the year need to be made. It’s no surprise that business owners are under pressure to produce revenue – and fast. Business owners frequently seek social media marketing at the beginning of each year. At […]
New York Fashion week has always been known as one of the most elitist events in Manhattan, with access given only to a “whose who” crowd of top designers, buyers, a-list celebrities, and various other socialites from all over the globe. But the average fashion-conscious consumer was always left to wonder what happens in the […]
