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Entries by Boucher + Co.
Press Release: Clutch Awards Boucher + Co. For the Second Time, This Time for Top Advertising & Marketing Agency
NEW YORK, NY – August 9, 2019 – Boucher + Co. is so proud to once again be named a Clutch Leader within digital marketing and advertising industry in New York for 2019! We are committed to providing the best customer service to our clients and their businesses. Our unique digital strategies are fine-tuned to […]
3 Reasons to Add a Live Chat to Your Website NOW
Ding, ding, ding. As I was sitting at my desk at Boucher + Co.’s offices last week, I heard a distinct ring from across the room. Immediately, I knew this was no ordinary notification, but rather a very important one: a notification from our site’s live chat software. A few years ago, live chat software […]
How to Use Your Email List to Build Facebook Page Likes
“Gerard, can you help me gain more Facebook likes for my business page?” I hear this a lot. Several times each week, someone calls our office and tells me that their business needs more Facebook likes. They’ve heard that success (or failure) on Facebook is based on the number of likes on a business page. There […]
Should you advertise on Instagram?
Should I believe the noise? I hear it all the time – in bars, from our clients, or when I’m meeting new people at one of the many networking events I attend every month. With each passing week, the sentiment seemingly growers louder. “Facebook is dead!” people tell me. Then, they continue: “Instagram is the […]
How to Make Sure Your Audience Hates You on Social Media
Did you know more than 1 out of every 7 people in the world are using Facebook now? This is great because we all have tons to say, and social media allows everyone to have their own podium and audience. I’m going to stand at mine right now. It’s human nature to desire to share your experience […]
Spark Interest with Brand Empathy
Brand empathy? Sounds strange, right? How can brands have feelings? Welcome to social media; brands now go beyond being just brick & mortar stores or simply products & tools. They need that extra spark to stand out in a saturated market. Brand empathy is a great way to create that extra spark & fuel a lasting flame. Empathy – […]
Facebook Advertising: Pay to Play or Posts are Ghosts
Facebook lured companies in to their platform with the promise of FREE interactions with fans and consumers. People were making $100,000 a year with their businesses on Facebook through social selling. One could argue that Facebook had a hand in helping create small businesses. Then, like most companies, they had to figure out a way […]
Drive Traffic with Facebook Call-to-Action Buttons
As I speak with prospects and clients, doubts often rise over Facebook’s capacity to drive sales. “I just can’t sell through Facebook!” is a line I hear all too often. Those concerns are not baseless. Facebook has a reputation as a consumer platform. PR professionals are famously known in the industry for not wanting to […]
How to Choose Relevant Social Media Networks for Your Business
Ah, February. It’s cold in New York City, and budgets are shrinking. Businesses are slow. Decisions for the rest of the year need to be made. It’s no surprise that business owners are under pressure to produce revenue – and fast. Business owners frequently seek social media marketing at the beginning of each year. At […]
