Advertising didn’t always have such a bad reputation. At the turn of the millennium and the peak of the dot-com bubble, ads were everywhere. They were, merely, a fact of life. Today, however, things are very different. Ad-blocking software is widely distributed, and web sites are all too often criticized for having “too many ads.” […]
All too often, webmasters create their web site without a simple and fast means for making contact with their visitors. This simple error should not be overlooked in any circumstance. Not all contact options are created equal. Depending on the type of web site, different contact options should be considered. Businesses might want to include […]
Sometimes, less is better. When it comes to your organization’s web site, the quality of your loyal customers is more important than quantity. Consider this – your site’s best audience may just be a close-knit community of loyal visitors. I’m no stranger when it comes to the concept of quality versus quantity of web traffic. […]
Think back to the last time you updated your organization’s web site. Chances are the last update you made reflected what was on your mind. Perhaps, it was your vision for your business. Maybe, it was your perspective on a certain product, or even your solution to a problem. That’s a whole lot of you […]
While you can catch your viewers’ eyes with bright colors, ‘artsy’ design schemes, and lots of images, these become overwhelming and send potential customers elsewhere. I previously discussed that simple and user-friendly designs often keep your potential customers on your site for longer periods of time than bright, clashing colors and flashing banners. In this post, […]
On the Web, brand recognition will only go so far. The phrase “if you build it, they will come” doesn’t apply to your web site. If you launch your organization’s web site, yet neglect it in the months following a successful launch, you’ll find it difficult to maintain a steady flow of traffic to your […]
Facebook is king. The number of people using the social media website has exploded over the past few years. Business owners take note – you can take advantage of this new generation of websites. Ask yourself the following question: ‘How does Facebook help my business make money?’ The answer may seem fairly obvious – make […]
With the evolution of technology, the Internet has become increasingly mobile, and therefore has become an essential tool for a variety of on-the-go individuals. The smart phone has evolved into a mini-computer. Used for everything from checking the latest news, stock performances, games’ scores, to ordering dinner, monitoring the house, and even setting up the […]
The Internet sought to provide ease of access to a plethora of information. It did just that. Hundreds of billions of webpages later, it’s clear we live an easier life in many ways. What isn’t clear, however, is where the Internet is heading in the future. With the year coming to an end, we’d like […]
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