Must-Have Marketing Tools for Startups, Entrepreneurs & Do-It-Yourself-ers

If you’re doing it all on your own, you need some good tech behind you – and if you’re bootstrapped, it better be free or cheap! Having done it all ourselves, here are some must-have tools for going at it alone (Note: some tools are for the lazy):


Simply share any page you’re reading with their browser plugin on Chrome. Or systematically post with the scheduling feature and just constantly add posts to the queue.


Track all your twitter activity, get the desktop app and filter based on hashtags and many other searches. You can also schedule tweets.

Email Octopus

Email marketing at barely any cost. Through Amazon SES you only have to pay their fees. Then you get 62,000 emails a month for free, so most users don’t pay a cent.


Otherwise known as the most popular A/B testing tool on the market. Create and optimize your website easily, effectively and effectively. Quick note: be sure you’re getting enough traffic first.

This is where “growth hackers” go to share insights, news, and articles. OK, it’s not a tool, but it is definitely an invaluable resource.


FREE tools used to grow your website’s traffic. They’re easy to install and work on any website platform. You get everything from heat maps to lead collection.


No, this isn’t another Noah Kagan offshoot. It allows the user to analyze what content performs best for any topic or competitor.

Facebook Audience Insights

In case you didn’t know, the more customer insights you have, the better. It enables you to deliver more meaningful messages to your audience. Quite simply, it is a tool Facebook designed to help marketers learn more about their target audiences.


Easily follow and unfollow people on Twitter and Instagram. It shows people who don’t follow you back, your ‘admirers’ and a host of other helpful information.


Here’s one for the lazy Instagram user. Just set up a schedule of when you want it running, choose users, tags or locations for following, commenting and liking then go work on something else instead.


For those challenged by writing, it lets you know how easily your posts are to read and highlights weak, long, or poorly written sentences.

Screaming Frog SEO Spider

Easiest way to see where you stand from an SEO perspective. Screaming Frog SEO Spider is a small desktop program which crawls websites’ links, images, CSS, script and apps to give you a report on how your website is standing.

WordPress SEO by Yoast

If you’re posting to a blog through WordPress – or hosting your site using it – this tool is going to be your best friend.


Gumroad enables you to sell directly to your audience. Add your work, name a price and start selling instantly. Easily track conversion rates, referrers and buyer locations. All it costs is just 5% + 25¢ per transaction – no other fees.

Crazy Egg

Picture having a pair of x-ray glasses that lets you see exactly what people are doing on your website – that’s what Crazy Egg does for you. Find out what users are clicking and what they aren’t, it’s the easiest way to see why people are leaving.


Bring your office with you everywhere. It gives your team access to chat in a group, privately, and share files easily.


Think about how easy your life would be if it were mostly automated. IF lets you create powerful connections with one simple statement — if this then that. Connect your social networks to cross post. PS: don’t automate everything – it looks lazy and ugly.

Did we miss any you think are great? Let us know: @BoucherCo