When you think about SEO, the first thing that comes to mind probably won’t be putting a video on your website. Although many don’t think there is a link between the two, videos and SEO are related. On top of that, videos help convey the emotion of the message when compared to descriptive texts.
Don’t Videos Cost a lot of Money?
Most computers these days come with a built-in camera. Smartphones are digital cameras are also able to take videos. If you can take the video in one shoot, you avoid any additional editing. Your video should be under two minutes.
Once you finish shooting your video, you can upload it to video hosting sites such as YouTube, Vimeo, or Flickr. Your online marketing/SEO and web design teams should work together by finding the best placement for the video on your website while optimizing the title, description, and tags, if applicable.
By having a video, you will be able to give your visitors a more personal and multi-media oriented experience. This also increases your chances of showing up on the search engine results page.