Small business owners typically spend around $1,200 a month on PPC according to WordStream. Unfortunately, not all of the money is used properly. How can you properly allocate an effective PPC budget?
A study from WordStream showed how a small business might fail to properly spend their PPC budget. One reason for this is due to poor keyword selection. This means that the keywords chosen have nothing to do with their business. It shouldn’t matter how high the search volume is, if the keyword doesn’t have anything to do with your business.
One solution to this problem is to find the best keywords. Long-tailed keywords will tend to cost less, while giving you more qualified leads. The competition won’t be as high and you will be able to target the audience you want. One in four small business rely only on broad keywords. Some small businesses don’t consider using negative words either.
How effective are your keywords? With the right keywords and phrases, you can make an effective PPC campaign that gives you the most bang for your buck. Check out WordStream’s full study on their website.