This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?

Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.