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[EBOOK] Learning SEO for the Rest of the World

We live in an age where the way people shop has changed.…

SEO 101: Steps for Optimizing Images on Your Website

This is the third post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Let's face it, images make your website look better. Much better in fact. But while they may make your website more visually appealing, they may also make your website less appealing to Google and search engines. Fortunately, by following a few simple steps when building your website, you can enjoy a healthy combination of images and text, and boost your search engine appeal.

SEO 101: Use Industry Specific Keywords to Boost Your SEO Efforts

This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?

Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.