This the first post of Boucher + Co.'s "SEO 101" series. This post marks the first in a series of posts surrounding Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
SEO is a devil in disguise. Many people believe SEO efforts to be extraordinarily easy to master. At the same time, many people also deem SEO impossible. Both sides are wrong. SEO, when done correctly, is a highly-effective way to generate web traffic to, and sales leads on, your website.