This is the third post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
Let's face it, images make your website look better. Much better in fact. But while they may make your website more visually appealing, they may also make your website less appealing to Google and search engines. Fortunately, by following a few simple steps when building your website, you can enjoy a healthy combination of images and text, and boost your search engine appeal.
This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?
Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.
All too often, companies wake up one morning and decide they're going to start blogging on whatever topic they are experts in. They write a blog post. Then they forget about their blog almost as fast as it was created.
That's sad, since blogging is one of the best ways to increase sales leads through your website. Take a recent study, conducted by inbound marketing leader HubSpot, which shows the effect that blogging has on sales leads. See the graph below:
This the first post of Boucher + Co.'s "SEO 101" series. This post marks the first in a series of posts surrounding Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
SEO is a devil in disguise. Many people believe SEO efforts to be extraordinarily easy to master. At the same time, many people also deem SEO impossible. Both sides are wrong. SEO, when done correctly, is a highly-effective way to generate web traffic to, and sales leads on, your website.