This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.
Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?
Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.
Buzzwords, such as "scalable" and "highly-effective" are regularly overused on websites. At first glance, buzzwords look and sound great. They add extra words and "fluff" to your website's content. It's easy to assume that including buzzwords within your website's content is a good practice that cannot do no harm. But buzzwords are far more damaging to your website - and credibility - than you think.
First, these terms bloat your website's content and distract visitors from important information about your products or services. If your products or services are truly as wonderful as your website's content suggests, you will be able to convey that exceptionalism without buzzwords.