Buzzwords, such as "scalable" and "highly-effective" are regularly overused on websites. At first glance, buzzwords look and sound great. They add extra words and "fluff" to your website's content. It's easy to assume that including buzzwords within your website's content is a good practice that cannot do no harm. But buzzwords are far more damaging to your website - and credibility - than you think.

First, these terms bloat your website's content and distract visitors from important information about your products or services. If your products or services are truly as wonderful as your website's content suggests, you will be able to convey that exceptionalism without buzzwords.