All too often, companies wake up one morning and decide they're going to start blogging on whatever topic they are experts in. They write a blog post. Then they forget about their blog almost as fast as it was created.

That's sad, since blogging is one of the best ways to increase sales leads through your website. Take a recent study, conducted by inbound marketing leader HubSpot, which shows the effect that blogging has on sales leads. See the graph below: