Students: Build Your Personal Brand

In the United States, millions of students compete for higher-education degrees, and jobs, annually. So then, it’s no surprise that with the lasting effects of the 2008 financial crisis, students are finding it ever more difficult to land a (decent) job upon college graduation.

As a result of this difficult job market, students must market themselves harder than ever. They must make a conscious effort to distinguish themselves from the masses. A personal web site accomplishes just that – while providing additional benefits for students.

Think of your personal web site as a self-marketing tool, an extremely useful resource when seeking to “make a name” for yourself. It’s simple, fast, and affordable to set up. It tells the story of you – one coveted with accomplishments, skills, and experience vital to building an effective resume. And most importantly, it’s a sort-of “online P.R.” – a place where you have the chance to show employers what really defines you.

In the age of social media, personal web sites may seem like an additional hassle to an already cluttered desktop. That’s false. They are a great way to add some unique flavor to your digital self. And they are much more personal than major social media platforms.

Recently, Boucher & Co. began promoting our web site development services to New York City students. Discount web sites are already available to students at both Baruch College and Hunter College.