Key Social Media Stats
Do you have the same social strategy for your business across all networks? This may not be a great idea according to new statistics, courtesy of Supplygem and Mashable. These key demographics, show that Twitter skews extremely young, with 50% of users under the age of 35. However, LinkedIn is the polar opposite, with the majority of users being over the age of 35. Facebook on the other hand, is spread out more evenly, with the bulk of users between the age of 18 and 64.
Does Your Content Reflect Your Audience
Now that you have these insightful statistics, take a look back at some of your more recent activity for your brand across the social networks your business participates on. Does the content correspond to the demographics in this chart? If not, you may want to adjust your strategy. More importantly, if your target audience skews older and you are concentrating the majority of your time and resources on Twitter, you may have problems corralling consistent engagement. Your audience simply isn’t present. Instead, pay attention to who you are trying to connect with and deploy your resources accordingly. If your product or service is geared toward a mass market, then by all means use Facebook as your primary social marketing platform.
To best utilize these social media stats, identify your market, plan your strategy and execute your social game plan.