Search & Social Media: Cutts Says Don’t Rely on One Channel

Have you ever considered throwing in the towel when it came to your organic search strategy? Some people think that spending more time on other places for traffic generation, such as social media platforms or PPC campaigns, might be better. Here is a question Google raises:

Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?

Google will continue to upgrade its algorithm with hopes to patch any loopholes that black-hat techniques can exploit. This means there is no end. As spammers find new ways to rank high, Google must continuously change the algorithm.

What Does Matt Cutts Say?

“So we are always going to be updating, always going to change things to make things better, always trying to innovate the way that we record search algorithms, that’s just the nature of the beast,” Cutts said. “The goal is always the same, to return the highest quality set of search results.”

Google is continuously making it hard for black-hat techniques to rank high on search results. This is another case where Google praises good quality content. Google believes that the end users want to see good quality content. With continuous updates to the algorithm, Google is making the end users, not the SEO companies, happy.