Instagram has been making headlines all week thanks to the new algorithm it will be releasing. You may have seen people (who you should just unfollow) that have are trying to get their followers to adjust with notifications. People keep complaining that the update will ‘ruin everything’ and ‘kill content’ and this couldn’t be further from the truth.
What’s actually happening is that Instagram is showing you more of what you want, based on your actions, at the top. And guess what, after monitoring your activity for awhile, Instagram should know who and what you want to see first.
If you’re a Tumblr user, you may already be familiar with this style of news feed. Instead of chronological order, you’ll be shown 2, 4, or 6 pieces of content that you haven’t seen since you last checked. So, once you’ve spent the 10-20 seconds scrolling through, you’ll be back to normal.
Let’s make this very clear: nothing is going to disappear or be taken away. They’re simply improving it.
Can you imagine going through a company’s ‘info@blahblah’ account? There will be hundreds or thousands of useless junk in that inbox. It’s a waste of time and energy. The bottom line is, if there’s too much noise, people stop paying attention.
Social media hinges on the supply and demand of attention – especially for marketing dollars! If you’re annoyed by somebody asking you to turn on their notifications, you’re probably not valuing that content that much. As the user, this is your opportunity to unfollow or prioritize who/what you want to see at the top.
When there’s too much noise, you don’t get to see what you want to see. I want to be able to see the posts from my close friends first – that’s what makes me happy. What I don’t want to see is a ton of ‘influencers’ promoting FitTea…
If there’s too much noise, people stop paying attention.
I think Instagram is making the right move for the right reason, it’s a move for the end user. It’s better for YOU. The people who are upset are the people who are not bringing any value to their community. These are the influencers who bought their followers or people with spammy promotional accounts. Now, when they post something, and only 4 people actually care about it, their content won’t show up in your feed. This algorithm for Instagram is going to be an amazing thing for people who put out content over the last few years that their community actually enjoyed!
Algorithms like these, showing you what you care about most, is what Facebook and Instagram have done better than anybody else in the social space. It’s better for the end user and anything that is better for the end user is the best for the business.
Also, let this be a lesson to headline readers. Every time a big update for any platform comes out, everybody makes opinions before assessment. Next time, instead of freaking out when you read headlines like this, form your own opinion after you get the facts.