New: Facebook Reply to Comment Button

Have you ever wished there was an easier way to reply to Facebook comments without using the @ symbol, or actually spelling out the person’s name that you are intending to respond to? Well, consider your wish granted with the Facebook reply to comment button that will make it quick and easy to respond to customers as they post on your businesses page.

Vadim Lavrusik, a journalism project manager at Facebook had this to say about the new replies feature through a recent blog post: 

“You and your readers will have the ability to reply directly to comments left on your Page content and start conversation threads, which will make it easier for you to interact directly with individual readers and keep relevant conversations connected.” 

This is great news for businesses that have struggled to keep track of multiple conversations on their page, in addition to being able to more effectively monitor customer satisfaction or dissatisfaction. Hopefully, this new feature will allow for more conversation and engagement on your business page and in return will yield more satisfied customers.