What Are CTA Buttons?
If you want your readers to do something, you have to ask them. The question is, how do you ask them the properly? Call-to-action (CTA) is a way to direct your audience to actions such as clicking, downloading, subscribing, or even purchasing. Effective CTA buttons increase the likelihood of a visitor performing a certain action.
CTAs are important for achieving any type of result online because visitors don’t do anything until they become leads and ultimately become your customers. This is why CTAs are important and you should place them on your blog posts, email blasts, social media platforms, and anywhere else you have an online presence in.
Effective CTA Buttons: Writing Copy That Stands Out
1. Offer something of value to the visitor. When you offer a “free download” or a “15% discount” on a purchase, it gives your visitors an incentive to respond to your call-to-action. To use this CTA, think about what your reader might want and use that to emphasize your call-to-action.
2. Use social proof and numbers. People are more willing to do something if they know others have done it as well. Try using words such as, “Join over 30,000 readers subscribing to your newsletter today!” or “see the reason why 9 out of 10 clients choose our company!” This type of CTA will show your visitors that joining in on something will make them a part of a group.
3. Include a deadline. Creating a sense of urgency adds importance to your CTA. By creating a deadline to respond to, it lets the visitor know that there is a limited time to act. Try something like, “Join now and receive 25% off your purchase” or “This offer ends in the next 7 days!”
4. Talk about the objections. You already know what your customer is thinking about before they make the purchase. Use words like “Money-back guarantee” to ensure product satisfactions. “100% satisfaction or return for a full refund” works well too. Think about the drawbacks, on a customer’s perspective, and find a way to alleviate their problems and concerns they might have.
Here is a website that lists great examples that companies do with regards to their CTAs. Take a look, read around, and start applying these tactics to your next call-to-action.