How to Use LinkedIn for Business [FREE E-BOOK]

LinkedIn is pretty popular these days. Many professionals have…

How to Manage Your Brand with Social Media

Your brand’s reputation is everything. Whether you are selling…

Don’t Receive Google Alerts? Your Brand May Suffer [Download our Free Guide]

One of Google's lesser-known - yet most important - products…

Why Facebook Timeline for Small Businesses are Great

Earlier this month, Facebook announced that Timeline - the new profile format that most individuals have recently adopted - would be made available for Business Pages. Furthermore, Facebook boldly pressed on to say that the new format would be the default by the end of March. Naturally, the Internet and social media worlds erupted in protest in response to the announcement.

It's no surprise that people don't like too much change, especially when it comes to social media. Individuals have balked at everything from the original introduction of Facebook's Timeline to personal profiles, to changes in the functionality of the social media giant's "News Feed."

Business Cards: You Only Get One First Impression

01 DECEMBER 2011 - These days, it's tempting to argue that business cards are overrated. Critics say business cards are nothing more than a product of networking events, something that will sit on one's desk and collect dust. That's possible, but completely avoidable. Taking Boucher + Co.'s tips for an effective business card into account, one could turn their business card into a convenient, mobile marketing tool.Soon after our foray into branding and advertising, we learned of the power of the business card as a marketing tool. That small, 2x3.5 inch rectangular card packs a lot of potential. The key is to balance a business card's content between simplicity and a direct call-to-action.

Doctors: Let Patients Schedule Appointments Online

09 JUNE 2011 - Medical patients increasingly want to schedule their appointments online. So then, it's no surprise that doctors and other medical professionals frequently lament on the lack of available options for online appointment scheduling. We get at least one phone call each week inquiring about such options. The good news is that there are a few great options available for medical professionals.

Always Alert Your Visitors of Social Media Opportunities

Social media is beneficial to your overall marketing strategy.…

Students: Build Your Personal Brand

In the United States, millions of students compete for higher-education…

Should You Place Advertisements on Your Web Site?

Advertising didn't always have such a bad reputation. At the…

When Building Your Web Site, Be Your Own Customer

Think back to the last time you updated your organization's web…