Your brand’s reputation is everything. Whether you are selling…

01 DECEMBER 2011 - These days, it's tempting to argue that business cards are overrated. Critics say business cards are nothing more than a product of networking events, something that will sit on one's desk and collect dust. That's possible, but completely avoidable. Taking Boucher + Co.'s tips for an effective business card into account, one could turn their business card into a convenient, mobile marketing tool. Soon after our foray into branding and advertising, we learned of the power of the business card as a marketing tool. That small, 2x3.5 inch rectangular card packs a lot of potential. The key is to balance a business card's content between simplicity and a direct call-to-action.

In the United States, millions of students compete for higher-education…