Objectives
- Grow a popular boxing website’s social media following.
- Reach new visitor demographics in new countries around the globe.
- Drive traffic to the website’s content.
- Engage with audiences and foster conversations through social media.
- Leverage targeted advertising to grow the site.
- Help the site’s management team understand their analytics.
Strategy
- Leverage exclusive content and a targeted Facebook ad campaign to grow the site’s social reach.
- Target specific demographics around specific boxing events to drive site traffic.
- Promote discussions via social media commenting and engagement.
- Re-configure the site to display banner and display ads throughout.
Results
- Developed a dedicated audience of grassroots brand ambassadors.
- Attracted top-tier advertisers to bid on valuable site ad space.
- Paved the way for a successful exit strategy to sell the site to a new operator.
