Objectives
- Help an Australian beauty industry leader expand into the U.S. with direct-to-consumer sales to complement retailers such as Bloomingdale’s.
- Grow the brand’s online presence through a mix of social, search, and re-targeting ads.
- Highlight their unique competitive position in a growing and crowded marketplace.
- Identify underutilized channels and tactics for digital marketing success.
- Create a pathway to increase brand awareness and sales in 2019.
Strategy
- Design: Create a number of visually fun and appealing content targeting teenagers, their parents, young adults, and others searching for beauty gifts for friends.
- Strategy: Research and develop target audiences to show content on all channels, setup a targeted keyword strategy for search, and place re-targeting ads.
- Launch: Optimize campaigns as they run across social, search, and re-targeting in order to continually improve conversion performance and increase brand awareness.
Results
- 2X: 200% overall ROAS within the first 90 days of working together, as Frank Body sales doubled ad spend overall.
- 3,734%: One campaign that sought to shift revenue from retailers to direct-to-consumer sales leveraged positioning to drive a 3,700%+ ROI.
- 106: 106 new sales from first-time website visitors in the month of November 2018.
