Objectives
- Bring an established overseas tea brand to forefront of the U.S market
- Increase brand awareness in a new market
- Create engaging content within desired audience
- Drive traffic to their websites and to retail locations
Strategy
- Implement and optimize targeted Website Ads to increase web traffic
- Craft visually compelling and curated content
- Create animations for social posts
- Build loyalty through community management
Results
- 61% increase in revenue
- 121% increase in page likes
- 43% increase website traffic
- Monthly average reach of 150,000
- Monthly average engagement of 5,000
