DUXIANA and B+C Case Study

We helped a luxury bed and mattress brand launch e-commerce marketing and connect with new audiences through social and digital strategy.

Objectives

  • Transition a well-known luxury brand from traditional advertising to digital over several years.
  • Launch e-commerce for a brand that relied on only brick-and-mortar sales.
  • Create audiences to use for targeting based on engaged demographics and interests.
  • Identify underutilized channels and tactics for digital marketing success.
  • Level up advertising across-the-board to reduce costs and scale up KPIs.

Strategy

  • Research: Initially, we conducted a digital audit focused on social media, SEO, and ads. We reviewed opportunities for optimization and growth.
  • Strategy: We provided ongoing strategy sessions, digital audits, and made recommendations on digital best practices, which B+C executes.
  • Execution: DUXIANA switched to B+C as their fulfillment partner for digital campaigns, unlocking new opportunities for growth and vastly more analytics.

Results

  • 46% growth in site traffic, 123% growth in social traffic
    Compared to the period before B+C was hired
  • 150% more clicks from display ads
    2019-2021 compared to 2016-2018
  • 54% increase in e-commerce revenue
    Year-over-year between 2020 and 2021
  • A 77% drop in average CPM for campaigns
    Allowing for many more visitors at a lower budget

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212-390-1402
info@boucherco.com

121 West 27th Street, Suite 1004
New York, NY 10001

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