Case Study: DUXIANA - Boucher + Co.

DUXIANA and B+C Case Study

We helped a luxury bed and mattress brand launch e-commerce marketing and connect with new audiences through social and digital strategy.

Transition a well-known luxury brand from traditional advertising to digital over several years.
Launch e-commerce for a brand that relied on only brick-and-mortar sales.
Create audiences to use for targeting based on engaged demographics and interests.
Identify underutilized channels and tactics for digital marketing success.
Level up advertising across-the-board to reduce costs and scale up KPIs.

Research: Initially, we conducted a digital audit focused on social media, SEO, and ads. We reviewed opportunities for optimization and growth.
Strategy: We provided ongoing strategy sessions, digital audits, and made recommendations on digital best practices, which B+C executes.
Execution: DUXIANA switched to B+C as their fulfillment partner for digital campaigns, unlocking new opportunities for growth and vastly more analytics.

46% growth in site traffic, 123% growth in social traffic
Compared to the period before B+C was hired
150% more clicks from display ads
2019-2021 compared to 2016-2018
54% increase in e-commerce revenue
Year-over-year between 2020 and 2021
A 77% drop in average CPM for campaigns
Allowing for many more visitors at a lower budget

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86804

121 West 27th Street, Suite 1004
New York, NY 10001

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How Can We Help?

Social Media

SEO

PPC Advertising

Consulting/Strategy

CMO-as-a-Service

Other

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32583