We helped a custom kitchen and bath builder gain new customers and increase visibility.
Objectives
Help a high-end kitchen/bath manufacturer and installer reach more interior designers, industry professionals, and architects to sell more kitchens.
Identify industry professionals and engage them with content aimed at encouraging brand awareness and inquiries, such as brochure downloads and phone calls.
Promote in-house and external events where Bilotta Kitchen & Home was a participant or host.
Build infrastructure for to help Bilotta Kitchen & Home increase market share in the NYC market.
Strategy
Full Social Media Creative: Create and use beautiful brand assets to create a cohesive, visual feed that immediately grabs attention and generates design inspiration.
Strategy: We created very specific audiences that were targeted to interior designers, architects, etc. and leveraged third-party data brokers to refine these audiences.
Optimization: B+C met quarterly with key stakeholders, including ownership, to discuss insights/strategy for overall marketing and tying it back to sales/revenue goals.
Results
84% growth in site traffic, 51% growth in social traffic Year-over-year for three consecutive years
31% growth in sales brochure views from Instagram/LinkedIn
A major KPI for Bilotta Kitchen & Home’s sales engagement
160% growth in online form submissions
Year-over-year for two consecutive years
A 67% drop in the cost to acquire a site visitor
Allowing for many more visitors at a lower budget
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