Company Blog - Boucher + Co.

Why Facebook Timeline for Small Businesses are Great

March 14, 2012

Earlier this month, Facebook announced that Timeline - the new profile format that most individuals have recently adopted - would be made available for Business Pages. Furthermore, Facebook boldly pressed on to say that the new format would be the default by the end of March. Naturally, the Internet and social media worlds erupted in protest in response to the announcement.

It's no surprise that people don't like too much change, especially when it comes to social media. Individuals have balked at everything from the original introduction of Facebook's Timeline to personal profiles, to changes in the functionality of the social media giant's "News Feed."

SEO 101: Use Industry Specific Keywords to Boost Your SEO Efforts

March 8, 2012

This is the second post of Boucher + Co.’s “SEO 101" series. "SEO 101" is a bi-weekly column focusing on Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

Every business owner is aware of the benefits of using good keywords when performing SEO efforts on their website. After all, keywords are the most recognizable and obvious element of search engines. (i.e. we have to enter them to see the search results) But, what really constitutes a "good keyword"?

Specific keywords are "good keywords." Specific keywords narrow down the search to a narrow market. As a result, small businesses which use specific keywords within their website and its content are more likely to be found by prospective customers that may actually buy a product or service.

Increase Your Sales Leads by Blogging Regularly

March 6, 2012

All too often, companies wake up one morning and decide they're going to start blogging on whatever topic they are experts in. They write a blog post. Then they forget about their blog almost as fast as it was created.

That's sad, since blogging is one of the best ways to increase sales leads through your website. Take a recent study, conducted by inbound marketing leader HubSpot, which shows the effect that blogging has on sales leads. See the graph below:

Are You Guilty of Using Buzzwords When Creating Website Content?

February 20, 2012

Buzzwords, such as "scalable" and "highly-effective" are regularly overused on websites. At first glance, buzzwords look and sound great. They add extra words and "fluff" to your website's content. It's easy to assume that including buzzwords within your website's content is a good practice that cannot do no harm. But buzzwords are far more damaging to your website - and credibility - than you think.

First, these terms bloat your website's content and distract visitors from important information about your products or services. If your products or services are truly as wonderful as your website's content suggests, you will be able to convey that exceptionalism without buzzwords.

Create Clean and Beautiful Websites Using Grid Based Web Design

February 16, 2012

Grid-based web design continues to define the future of websites, despite the recent advent of responsive and mobile web design. Defined, grid-based web design is a web design technique based on a website designed as a fixed-width grid, with varying-sized columns which, combined, equal the grid's total width in a row.

The most-common and used grid-based web design framework is the 960-Grid System, which describes itself as "an effort to streamline web development workflow by providing commonly used dimensions, based on a width of 960 pixels. There are two variants: 12 and 16 columns, which can be used separately or in tandem." Boucher + Co. endorses the 960-Grid System. We use it as a framework for our main website.

SEO 101: Meta Tags Are Not That Important

February 15, 2012

This the first post of Boucher + Co.'s "SEO 101" series. This post marks the first in a series of posts surrounding Search Engine Optimization (SEO) and commonly-held myths associated with “good” SEO practices.

SEO is a devil in disguise. Many people believe SEO efforts to be extraordinarily easy to master. At the same time, many people also deem SEO impossible. Both sides are wrong. SEO, when done correctly, is a highly-effective way to generate web traffic to, and sales leads on, your website.

Business Cards: You Only Get One First Impression

December 1, 2011

01 DECEMBER 2011 - These days, it's tempting to argue that business cards are overrated. Critics say business cards are nothing more than a product of networking events, something that will sit on one's desk and collect dust. That's possible, but completely avoidable. Taking Boucher + Co.'s tips for an effective business card into account, one could turn their business card into a convenient, mobile marketing tool. Soon after our foray into branding and advertising, we learned of the power of the business card as a marketing tool. That small, 2x3.5 inch rectangular card packs a lot of potential. The key is to balance a business card's content between simplicity and a direct call-to-action.

The Implications of Tablets in the Workforce

July 20, 2011

20 JULY 2011 - It was March 2010. Apple had just announced its iPad tablet. Many analysts were quick to label the announcement a big mistake by the Silicon Valley giant. But more than a year later, it's apparent that they were dead wrong. Apple's iPad has been a huge success, as reflected by the company's recent earnings. And today, Apple's second-in-command Tim Cook said "86 percent of the Fortune 500 companies have begun using the device.

Doctors: Let Patients Schedule Appointments Online

June 9, 2011

09 JUNE 2011 - Medical patients increasingly want to schedule their appointments online. So then, it's no surprise that doctors and other medical professionals frequently lament on the lack of available options for online appointment scheduling. We get at least one phone call each week inquiring about such options. The good news is that there are a few great options available for medical professionals.

Always Alert Your Visitors of Social Media Opportunities

May 2, 2011

Social media is beneficial to your overall marketing strategy.…