If you ever wonder what is the “best” way to connect with journalists, bloggers and editors, look no further. Vocus recently released their State of the Media Report for 2014, surveying over 250 journalists about the evolving media industry. There’s no myths or full-proof methods here; just cold, hard facts. Included in this report, are helpful […]
Is Your Brand Paying Attention? A recent Brandwatch report states that 25% of the top brands on Twitter only utilized the platform as a means of broadcasting a message, rather than engaging with customers and other brands. Not only is this statistic shocking, due to the fact that having an engaging social media presence is […]
Are You Using Facebook Insights? Here’s a quick riddle for all the small businesses on Facebook: If you have 800 fans, how many of those fans will a post actually reach? If you said 800, you would be wrong. Thanks to Facebook’s new algorithm, the social networking giant has put an increased emphasis on paid […]
The Art of the Pitch For many small businesses and start-ups, getting media attention is another step toward credibility and can lead to valuable and much needed exposure. The best way to get said exposure from a publication, is through an email pitch to a journalist or editor. Seems easy enough, right? Wrong. Many have […]
To Tweet, or not to Tweet? With the passing of Martin Luther King Day on Monday, we saw a number of brands throughout the day fall victim to the tacky Twitter remembrance post. You know immediately when you see one. The few words about remembrance tied in with the product/service of the brand, essentially […]
If You Can’t Beat ‘Em, Join ‘Em. In yet another move made by Instagram to level the playing field with its competitors, Instagram has introduced Instagram Direct, a private messaging component to the photo sharing app. Similar to when the company released Instagram Video to compete with Vine just a few, short months ago, Instagram […]
Key Social Media Stats Do you have the same social strategy for your business across all networks? This may not be a great idea according to new statistics, courtesy of Supplygem and Mashable.  These key demographics, show that Twitter skews extremely young,  with 50% of users under the age of 35. However, LinkedIn is the […]
Well, that was fast. A few weeks ago I wrote a post detailing Twitter’s new direct message options, where one can turn off and on the ability to receive DMs from users they were not following. As of two days ago though, Twitter has taken away this option for the lucky few that it had […]
Using Social Media To Help Out Haiyan, the record breaking typhoon that smashed into the Philippines on November 7th, has caused an unimaginable amount of destruction and devastation. The early death toll numbers are feared to be over 10,000, thousands are still unaccounted for and many hard hit areas are still reeling from the impact. […]
The public relations staff of the Miami Dolphins have their work cut out for them, after the recent allegations of locker room bullying of offensive lineman Jonathan Martin, by fellow offensive lineman Richie Incognito. The team is in the midst of a media firestorm, after Martin excused himself from the team and filed a formal […]
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