Entries by Eric Park

Google Images Usage Rights

Know Your Usage Rights Google has made a significant change to Google Images. Users are now able to search for images with specific usage rights. This is incredibly beneficial for webmasters trying to find images online, in order to find out whether or not they can use the image. In turn, it also allows the […]

Facebook Cheat Sheet: Photo Sizes

The Ultimate Facebook Cheat Sheet Facebook photo albums, pictures, and videos generate about 180 percent, 120 percent, and 100 percent more engagement, respectively according to ragan. This guide will help you upload better quality images by using optimal dimensions that are appropriate for Facebook. As marketers, we all know the power of a compelling image […]

Local Business Listings: Why Every Small Business Needs One

Local Business Listings Become Important Since 2007, local business listings are becoming more invaluable for any business. If you are wondering what these listings are, its the local map you see on the right side of the search results page. The disappointing truth is that not many businesses utilize this local marketing tool to increase […]

Effective CTA Buttons That Stand Out

What Are CTA Buttons? If you want your readers to do something, you have to ask them. The question is, how do you ask them the properly? Call-to-action (CTA) is a way to direct your audience to actions such as clicking, downloading, subscribing, or even purchasing. Effective CTA buttons increase the likelihood of a visitor […]

Is Your E-Commerce Site Ready For Black Friday?

Black Friday & Cyber Monday According to eMarketer, e-commerce sales topped $1 trillion in 2012. These numbers are, unsurprisingly, expected to rise again this year. With Black Friday and Cyber Monday lurking around the corner, you should start preparing your e-commerce strategy. With potential for an increase in sales, all e-commerce sites share the same […]

4 Ways to Create Content for Small Businesses

How Can Small Businesses Create Content? This is a question many small businesses face. They need to find the balance between marketing themselves and working with a small budget. It’s important to inform their customers about their products and services, but they often end up squeezing every last penny out of their limited resources. Due […]

Is E-Commerce the New Way to Shop?

E-Commerce is Here to Stay As the holiday season quickly approaches, where do you plan to do your shopping? Will you head out to the traditional mall or sit at the comfort of your home and order online. According to the U.S. Census Bureau, more people are planning to shop online during the holiday season. […]