Businesses are like children. Founders conceive them and nurture them through infancy with the best resources and protection. But, like actual children, brands and businesses can take on lives of their own. They have their own thoughts and ideas, develop their own set of morals, and eventually have to stand on their own. Even after […]
When businesses make the maiden voyage into the endless ocean that is social media, they need the right captain and the right expectations. Sailing unpredictable waters in an ill-prepared vessel could result in seasickness, or even death. It won’t be actual death, but brand death is the next worst thing. A good captain will ration their […]
A common misconception of social media is that not a lot of people see it. People often say that they have a Twitter handle or a blog, but assume no one sees it, so why take it seriously? Unless you choose a career path that absolves you from engaging society in every way, social media […]
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