Social media is beneficial to your overall marketing strategy. For that reason, it’s important to alert your visitors of all social media opportunities on your web site.
The easiest way to do this is by placing several small image “buttons” on your web site, each linked to a particular social media platform. This is highly-effective – this web site utilizes this format.
Another method for informing your visitors is by placing one large advertisement on your web site, advertising your company’s presence on social media platforms.
Either method is effective only when placed near the top of your web site’s layout. That’s where your visitors’ eyes drift first. And that’s where they’re most likely to take action.