Silk Rd Tavern is opening in Manhattan's Flatiron District next month. The stakes for launch have never been higher.
For the restaurant's launch, Boucher + Co. structured a comprehensive launch strategy that created excitement, buzz, and publicity among the general public.
Combining elements of web, social media, email, analytics, customer engagement, and public relations, Silk Rd Tavern's digital strategy encompasses all platforms.
Boucher + Co. recently introduced L. Joi Collins' The Buzz Chick to the world of social media.
We've created a comprehensive digital strategy that generates leads for Ms. Collins as she tours the US.